by Paco Perez | May 18, 2020 | Advanced Analytics
Using Data Science to understand the value of Acts of Kindness on Customer Conversions Think about the last time you received a gift via a random Act of Kindness that really provided you something valuable when you needed it most. Do you remember how you felt? I bet...
by Paco Perez | Nov 13, 2018 | Uncategorized
eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation...
by Paco Perez | Oct 22, 2018 | Uncategorized
eSage Group’s Marketing Analytics Group presents, Carlos Avello, Director of Paid Internet Marketing Analytics at eBay Inc, to discuss “Scientific Experimentation in Marketing to Gain Competitive Advantage.” Join us as Carlos discusses various...
by Paco Perez | Aug 23, 2018 | Uncategorized
Join us on September 18th to hear Tom Souhlas, Director of Consumer Analytics at Zillow Group, discuss Personalization – how to do it and how not to do it! Abstract: Haven’t we always been personalizing? How do we make sure the machines are doing what we...
