by eSage Group | Mar 25, 2013 | Marketing Analytics
Last Wednesday, eSage Group’s Duane Bedard led a panel on Big Data at the Puget Sound Marketing Association’s MarketMix event. There were 400 people in attendance at the event. Duane, along with Adam Weiner of RedFin and Shish Shridhar of Microsoft had a candid...
by eSage Group | Mar 19, 2013 | Marketing Analytics
Harvard Business Review recently published the article “Advertising Analytics 2.0” in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in today’s multi-channel environment including both on...
by eSage Group | Mar 7, 2013 | Marketing Analytics
Big data offers a lot of promise and opportunities for improving the way we do marketing. As floods of data pour in from social media, mobile, weblogs, digital advertising, CRM, POS, etc., companies need to effectively store it and develop robust analytics to mine...
by eSage Group | Feb 15, 2013 | Big Data, Marketing Analytics
On Wednesday, February 13th, the Puget Sound American Marketing Association had their monthly luncheon at the Harbor Club in downtown Seattle. There was about 75 people in attendence. eSage Group was proud to be the exclusive sponsor. We were thrilled to be...
by eSage Group | Feb 12, 2013 | Article Review, Marketing Analytics
“Wow, is this really true??…. A recent article by Doug Henschen in InformationWeek (see full text below) mentions a prediction from Gartner that indicates CMO’s will outspend CIO’s on technology by 2017. Even if this prediction is anywhere near true, it would be...
by eSage Group | Nov 16, 2012 | Marketing Analytics
Every year organizations collect more and more data on customer ”touch points”. Technology advances are allowing for the storage and analysis of data that just 5 years ago wouldn’t have been possible. More data from an ever increasing number of marketing channels...
