by eSage Group | May 8, 2012 | Marketing Analytics
Written by Duane Bedard, CEO/President of eSage Group There was an interesting segment on NPR Friday morning regarding Electronic Arts and its slipping market share in the gaming space. http://www.npr.org/2012/05/04/152001799/game-giant-forced-to-play-catch-up While...
by eSage Group | May 3, 2012 | Big Data, Marketing Analytics
Setting Up Excel Services in SharePoint 2010 for Testing May 1, 2012 By J’son Cannelos, Partner/Principal Architect Microsoft SharePoint 2010 is here to stay. According to global360.com, 67% of companies participating in a recent survey reporting deploying...
by eSage Group | Apr 3, 2012 | Marketing Analytics
As the author points out in this article (below), there are numerous ways to leverage big data to your marketing advantage, but she has mainly focused this discussion on the potential advantages of using big data analytics to perform multi-channel digital marketing...
by eSage Group | Mar 29, 2012 | Article Review, Marketing Analytics
We Are All Marketers Now: Read a great article from McKinsey that notes the importance of data driven marketing. http://wp.me/p29dXf-r Follow us on Twitter @esagegroup
by eSage Group | Mar 22, 2012 | Big Data, Marketing Analytics
Written almost a year ago, this article by Anoop Sahgal at Adobe still rings true. Highlights include: 1) Marketers need to bring data and channels into a single, comprehensive, and integrated solution. 2) CMOs must build their own core skill sets around data and...
