by eSage Group | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Meetup
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
by eSage Group | Apr 16, 2018 | Advanced Analytics, Marketing Analytics
Business Objective A subscription based clothing e-tailer in Los Angeles had been collecting lots of potentially insightful information on their customers, but they had not yet been able to mine this data and extract the desired insights to optimize their marketing...
by eSage Group | Apr 10, 2018 | Advanced Analytics, Data Driven Organization, Marketing Analytics, Meetup
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...
by eSage Group | Apr 10, 2018 | Data Driven Organization, Data Visualization, Marketing Analytics
Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative. In his presentation,...
by eSage Group | Mar 28, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment, Meetup
If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including...
