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CRM 3.0 The Evolution of CRM…Again w/ Electronic Arts

by eSage Group | Jul 23, 2018 | Uncategorized

Join us August 21st to hear Glenn White, Director of Marketing Infrastructure at EA, discuss: CRM 3.0 The Evolution of CRM…Again. Abstract: We’ve been told for decades that 1:1 marketing is the future, that it’s what all brands need in order to best service...

A “Start-Up” Reporting & Analytics Group is Born Out of Crisis at Bank of America

by eSage Group | Jun 15, 2018 | Advanced Analytics, Data Driven Organization

During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...

Implementing Machine Learning For Deeper Marketing Insights

by eSage Group | Jun 13, 2018 | Advanced Analytics, Big Data, Data Driven Organization, Data Visualization, Marketing Analytics

Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started?  eSage Group can help you leverage your current...

Creativity in the Digital Age w/ Roy Sharples of Microsoft

by eSage Group | May 21, 2018 | Data Visualization, Marketing Analytics

Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset, and, most of...

The Value of Fan Engagement w/ Claudio Ludovisi

by eSage Group | May 15, 2018 | Advanced Analytics, Data Driven Organization, Media and Entertainment

Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...
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