by eSage Group | Mar 27, 2012 | Big Data
Gartner recently released the report “BPM Suites Evolve Into Intelligent BPM Suites.” The report discusses the importance and potential value of integrating analytics into operational processes. eSage asks the question “What if you could take it a step further and...
by eSage Group | Mar 26, 2012 | Article Review, Uncategorized
Intriguing Forester article. The author suggests that technology is so central to business these days that there should not really be a separate IT strategy, but rather a business strategy with a technology component. It’s hard to argue that technology is not...
by eSage Group | Mar 22, 2012 | Big Data, Marketing Analytics
Written almost a year ago, this article by Anoop Sahgal at Adobe still rings true. Highlights include: 1) Marketers need to bring data and channels into a single, comprehensive, and integrated solution. 2) CMOs must build their own core skill sets around data and...
by eSage Group | Mar 16, 2012 | Uncategorized
Last week, we posted an article on Microsoft integrating Hadoop tools into its products. The partner they worked with is called HortonWorks. So, what is the company named after an elephant in a Dr. Seuss book and why are they important to multi-channel...
by eSage Group | Mar 14, 2012 | Article Review
57% of #CMO are not basing marketing spend on ROI analysis, rather on historical spend and gut. How do you budget? Are you trying to establish KPI’s? >>Article from Marketing Charts http://bit.ly/zEGdh9 Only 14% of senior marketers whose companies use...
