by eSage Group | Apr 20, 2012 | Article Review
The fast data concepts outlined in this article certainly make sense for certain situations, but it seems like there are numerous situations where customers would just be content to get their hands on big data at a less than glacial pace. The quantity, lack of...
by eSage Group | Apr 18, 2012 | Uncategorized
We are going to feature a technical article once a week by eSage’s very own,J’son Cannelos, Partner and Principal Architect. Check back every week for another Tech Talk with J’son. Have a question? Post a comment and he will be...
by eSage Group | Apr 13, 2012 | Article Review
Interesting way to think about an organization. I definitely agree that the software layer is becoming more important every year and companies really need to think about how they are going to efficiently build and maintain this layer to serve both their customers and...
by eSage Group | Apr 3, 2012 | Marketing Analytics
As the author points out in this article (below), there are numerous ways to leverage big data to your marketing advantage, but she has mainly focused this discussion on the potential advantages of using big data analytics to perform multi-channel digital marketing...
by eSage Group | Mar 29, 2012 | Article Review, Marketing Analytics
We Are All Marketers Now: Read a great article from McKinsey that notes the importance of data driven marketing. http://wp.me/p29dXf-r Follow us on Twitter @esagegroup