by eSage Group | Aug 23, 2013 | Marketing Analytics, Uncategorized
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer Engagement. Enjoy an evening of learning and lively discussion from...
by eSage Group | Aug 9, 2013 | Article Review, Marketing Analytics
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...
by eSage Group | Jun 20, 2013 | Marketing Analytics
I can’t believe it has been two weeks since the AMA Los Angeles and eSage Group sponsored Big Data panel in LA. It was a full house at BlankSpaces in Downtown LA. The 3 panelists where Raj Babu from Universal Music Group, Christopher Bridges from ValueClick, and...
by eSage Group | Jun 11, 2013 | Marketing Analytics
Written by Rob Lawrence, eSage Group’s Strategic Relationship Manager Will someone please tell us all, once and for all, just what in tarnation is Big Data? What is it? Where is it? Who’s doing what with it? And why are they doing that? In one blog article I can...
by eSage Group | May 15, 2013 | Marketing Analytics
As the quantity of valuable marketing data grows, so does the amount of untapped insight that can be extracted! As marketers, we want to use these insights as a “secret weapon” to better understand and engage with our customers and ultimately drive revenue. eSage...
