by eSage Group | Nov 21, 2013 | Uncategorized
On Tuesday the 19th, we held our monthly Seattle Analytics MeetUp at Fado’s Irish Pub. The presentation this month was given by Tableau. They presented a case study on how Tableau uses their own product to drive marketing decisions. Standing room...
by eSage Group | Nov 21, 2013 | Uncategorized
I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics...
by eSage Group | Oct 16, 2013 | Big Data, Marketing Analytics
Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...
by eSage Group | Sep 15, 2013 | Big Data, Marketing Analytics
A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series. I had the honor of moderating an incredible panel...
by eSage Group | Sep 5, 2013 | Marketing Analytics
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the...
