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Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

by eSage Group | Jan 2, 2018 | Advanced Analytics

As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...

Mastering Your MarTech Stack

by eSage Group | Dec 6, 2017 | Advanced Analytics, Marketing Analytics, Meetup

Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...

Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup

by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Meetup

Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative’s goal is to consolidate the Mobile and Café orders to improve customer wait time via...

Blockchain- Transforming Marketing Attribution & Beyond

by eSage Group | Nov 2, 2017 | Advanced Analytics, Marketing Analytics, Uncategorized

Blockchain is a hot topic these days! What is it? What does it mean for marketing and analytics? Come to this month’s LA Marketing Analytics Group Meetup to hear Miguel Morales & Sam Kim, Co-Founders of Kr8os, give a crash course in Blockchain and then...

Guest Post: The Digital Transformation of Retail

by eSage Group | Aug 9, 2017 | Advanced Analytics, Big Data

By ShiSh Shridhar, WW Director of Business Intelligence – Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the...
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